How to promote your retreat!

I know how hard it is to organise and promote a festival. I’ve been running my own events since 2011.

You make a nice website, post on social media, tell your friends and hope the bookings come in…

But what about all the people who have never heard of your festival? They can’t search for you in Google because they don’t know the name of your event!

They are, however, searching for small festivals in Europe and  www.festivalsandretreats.com features near the top of most related Google searches:

I get around 10,000 visits a month to the festivals calendars.

Many of those visitors signed up to my newsletter which now goes out to 23,000 people who have signed up to hear about small festivals and retreats in Europe – events like yours!

From January to September I send out weekly newsletters to a growing community who appreciate a curated selection of events arriving in their inboxes. I keep the newsletters short and sweet with the aim of directing the readers to your websites as smoothly as possible.

Let me send these people to you!

I’ve been helping organisers promote their events since 2018 – how do I know the promotion packages work? Because every year they come back to work with me again – their clients tell them that’s how they found their festival or retreat in the first place 🙂

 

Bronze package – 150 euros

Silver package – 250 euros

  • your event gets listed on the retreats calendar and festivals calendar with 10,000 monthly visits
  • I promote you in our newsletter with 23,000 subscribers with an above industry-average 25% open rate, sending on average 60 potential participants to your website

Gold package – 325 euros

    • your event gets listed on the
    • retreats calendar and festivals calendar with 10,000 monthly visits
    • I promote you twice in our  newsletter with 23,000 subscribers – sending 120 customers your way and doubling down on yourbrand awareness

 

For all packages I also post in the Facebook group which has 20,000 members.

Prices are per event but we can arrange a discount for several events.

 

Which package is best for you?

If you’re on a budget and want to guarantee some visibility, the bronze package is a reasonable place to start.

The silver package gets you in the newsletter and that means an average of 60 readers will click through to your website to what you have to offer, while thousands more become aware of your event. Readers tell me all the time that they’re grateful to receive a personalised selection of events 🙂

The gold package gets you an extra newsletter inclusion at a discount and it’s well-known in marketing that repetition is what leads to conversions. You’ll now have been seen twice by a community of festival and retreat participants who have signed up precisely to hear about events like yours.

I only include 3 or 4 events in each newsletter so early booking is a good idea if you want specific dates.

Are you ready to spread the word about your festival or retreat?  Write to me below to start a conversation 🙂

If for some reason you don’t hear from me then there might be a technical glitch – find me on Facebook instead.

Tom Thumb

Editor of www.festivalsandretreats.com